Cathay Cargo East Rows West

The team was tasked to capture the collaboration between Cathay Cargo and East Rows West – a team of three rugby players had their dream to take on the Talisker Whisky Atlantic Challenge, the world’s toughest row, to raise funds for ChildFund Rugby. Deliverables include video interview and photography.

As Hong Kong’s home carrier, Cathay Cargo stepped up and transported their vessel carefully on one of the Boeing 747 freighters. Thanks to everyone’s swift action, East Rows West made the race successfully and embarked on their epic row across the Atlantic Ocean. A video is created to detail the partnership, and raise awareness for the good cause.

The three-man rowing team sponsored by Cathay Cargo crossed the Atlantic in 37 days, coming first in their class and raising almost HK$1 million for ChildFund Rugby.