Mooncake by Cathay Pacific and Rosewood Hong Kong

To create visual asset for the first mooncake collaboration between Cathay Pacific and Rosewood Hong Kong

Inspired by the gentle, warm glow of the moon shining through the cabin window, the product was shot against a dark background with textured paper featuring silvery specks. Special lighting effects were used to mimic moonlight shining through the cabin window, evoking the experience of enjoying a mooncake in an aircraft under a gentle moon. Branded elements, such as the sleeve of a Cathay Pacific cabin crew uniform, inject a human touch into the scene.