The Brief

To design a special aircraft model collector’s box set which celebrates Cathay Pacific 75th anniversary

The Idea

The collector’s box is inspired by Hong Kong International Airport Runway 25R, and can be transformed into a presentation stage to showcase the aircraft. All models are housed in chronological order. There are only 1,000 sets available and each aircraft features a serial number printed on the belly or wing. Each box also includes a certificate to commemorate this 75th anniversary collector’s edition. All 1000 sets are sold within a month of release.