Cathay Pacific First Class Soft Product Revamp
ClientCathay PacificServiceGraphic Design
The Brief
To design an inflight item that communicate new changes to the soft products of Cathay Pacific First Class, including new F&B experience, amenity kit, pillow menu and bedding etc.
The Idea
Instead of individual communication item, a booklet is created to narrate the new changes in an organised manner. A pillow menu is also integrated in it for easy viewing.